High-quality communications advisory requires deep familiarity with the business, the leaders and the market. That familiarity is built over time.
The retainer is therefore not primarily a price model — it's a way of working. The longer the partnership, the more value is created together. The discount reflects the mutual commitment and the insight that accumulates.
Recommended model
No-obligation 15-minute conversation.
The discount is calculated from Råd & Rykte's list price and applies to work within the agreed scope. List price and concrete scope are clarified in an initial conversation.
The three retainer agreements share the same working model: one working day per week or more (one working day = 7.5 hours). What sets them apart is the length of the commitment — and the depth of partnership that grows from it.
Defined deliverables with a clear start and end: a press release, a media training day, a strategic analysis, an op-ed. Well-suited when the need is specific and time-bound, or when you want to test the partnership before a longer agreement.
Invoiced by the hour or as a fixed fee per project.
Three months of continuous collaboration with one working day per week (7.5 hours) or more. Enough time to understand the business, establish a rhythm in the communications work, and deliver on a defined set of initiatives.
Suited for project phases, launches or a defined period of high communications intensity.
Six months of commitment on the same baseline — one working day per week (7.5 hours) or more. A horizon long enough to work strategically: build media relationships over time, mature messages and see the effect of the initiatives put in motion.
Suited when communications is a continuous task but you're not yet ready for a full-year commitment.
Twelve months of partnership with one working day per week (7.5 hours) or more. The model that delivers the most value: full familiarity with business, leaders and market, continuity in the media work, and room for both planned initiatives and what arises along the way.
Equivalent to an external communications function — without the cost of a permanent hire.