Media monitoring
Know what is being said —
before anyone asks.
A continuous overview of everything written about your business, tailored to your industry — at a fraction of the cost of the established solutions.
What you get
Monitoring that actually gets used
Continuous overview
Everything written about your business — in Nordic and international media, in trade press and online. Delivered as a steady stream you actually have time to read.
Tailored, not a standard package
Monitoring is set up around your industry, your competitors and the topics that matter to you. Not a generic search string, but a setup that matures over time.
A fraction of the cost
Established monitoring tools are built for large organisations and priced accordingly. Råd & Rykte delivers the same editorial insight at a price that makes sense for smaller companies.
How it works
From setup to daily overview
Mapping
We go through the industry, competitors, topics and spokespeople to follow — and what noise should be filtered out.
Tailored setup
The monitoring is built around your business, not a template. Sources and searches are adapted and fine-tuned as we learn.
Ongoing delivery
You get a steady, editorially assessed stream of what actually matters — with a fast alert when something needs handling.
Who it is for
Built for smaller organisations with grown-up needs
Startups, fintech companies, scale-ups and smaller organisations often have the same need for media overview as large groups — but not the budget for the big tools.
The answer is a combination of modern tools and editorial judgement. What reaches you is already filtered, assessed and put in context — not a raw data dump you have to sift through yourself.
Critical matters are flagged immediately — the rest arrives in a collected summary, at a frequency you choose.
Want to see what is being written about you?
Book a call and we will put together a proposal tailored to your industry and needs.